Freja Nilsson
Digital and corporate communications professional
ABOUT ME
I’m an ambitious, creative, and curious digital communication professional, primarily focused on corporate communications. I have a strong interest in topics like sustainability communication and other societal issues. Early in my career, I have worked with some of Europe’s largest listed companies, helping them improve their website content through the Webranking by Comprend project.
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As a person I'm structured, ambitious and used to taking responsibility for both my own work and for driving projects forward. I also embrace my creative side, finding joy in photography, music, and art.​​ I thrive when I can combine my analytical and creative strengths. My curiosity drives me to continuously learn, whether it’s from colleagues, a university course, or exploring new trends on social media.
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In addition to my core expertise, I'm very interested in artificial intelligence, particularly in the areas of writing and image generation. I enjoy experimenting and continuously developing my skills.
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Welcome to my CV and portfolio!
SKILLS & EXPERTISE
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Corporate communications
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Sustainability communication (e.g. strategies, reporting requirements, data)
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Investor relations (e.g. equity stories, value propositions, financial reporting and terminology)
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Employer branding (communicating EVPs)
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Managing a wide range of stakeholders (internal and external)
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Content writing
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Reports
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Insight articles
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Press releases
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Social media posts
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CRM marketing emails
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Sales material
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White papers​
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Website content
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Content structure
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Page types and hierarchy
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Tone of voice
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Engagement
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Readability
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Understanding the needs of different target groups
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Evaluation
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Publishing in different CMS
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Accessibility and SEO requirements
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Research
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Survey design
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Analysis (Excel)
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Data visualisation (Excel and PPT)
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Presenting insights
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Project management
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Creating and managing time plans
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Resource planning
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Responsible for client deliveries
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Project follow up and optimisation of routines and way of working
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Responsible for a team of 8 summer workers, including recruitment, training and team building
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Client relations and sales
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Invoicing and administration
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Creative skills​
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Photography and editing
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Basic design skills e.g. presentations, social media posts, data visualisations
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AI skills​​​
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Text generation and quality assurance
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Image generation and advanced prompting (parameters, style references, etc.)​
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Custom GPTs
SOFTWARE & TOOLS
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Microsoft office (including advanced Excel skills)
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Figma
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Photoshop
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ChatGPT
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Midjourney
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CRM systems including email campaigns, landing pages, marketing automation flows (Upsales)
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Basic knowledge in analytics tools (e.g. Plausible, Universal analytics, Piwik PRO)
WORK EXPERIENCE
Project Manager and Digital Communications Consultant
Aug 2021 - present
Managing the Webranking project (Europe's leading ranking of corporate websites). The overall objective is to help companies improve their digital corporate communications.
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Overall responsible for managing the project including planning, execution and follow up
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Research and analysis
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Writing and presenting client reports
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Sales and client relations
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Marketing (Upsales CRM, e-mail marketing, articles, social media posts, etc.)
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Content advisory (Reviewing, writing and structuring)
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Implementing AI tools to increase efficiency
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Responsible for a team of 8 summer workers, including recruitment, training and team building
Project Assistant
Mar 2021 - Jun 2021
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Data visualization and analysis, creating client reports (PowerPoint and Excel)
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Web publishing (WordPress)
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Newsletter (MailChimp)
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Social media management (LinkedIn and Twitter)
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Designing communication materials (Canva)
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HubSpot CRM
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Customer service for an online survey panel
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Other administrative tasks
Communications Intern
Sep 2020 - Jan 2021
Internship at the Swedish National Commission for UNESCO placed under the Ministry of Education at the Swedish Government Offices. The Swedish National Commission for UNESCO works with spreading knowledge about UNESCO's work in Sweden. UNESCO is the United Nations Educational, Scientific and Cultural Organization.
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Social media management (Twitter, Instagram and Facebook), creating and scheduling posts
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Writing articles and doing interviews for the website (WordPress)
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Newsletter (Get a Newsletter)
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Planning, executing and evaluating communication campaigns
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Creating graphic material
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Other administrative tasks
EDUCATION
Bachelor's Degree in Strategic Communication and Digital Media
2017 - 2020
Lund University
Examples of courses:
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Organisational communication
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Communication design in digital landscapes
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Visual communication
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Public Relations
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Crisis and change communication
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Digital marketing
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Brand communication
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OTHER COURSES
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Introduction to search engine marketing (SEO and SEM), 40 YH credits, Medieinstitutet
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UX-writing, 30 YH credits, Nackademin
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HTML and CSS-based web design, 7.5 ECTS, Umeå University
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Introductory course in International Relations, 7.5 ECTS, Stockholm University
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Introductory course in Swedish Law, 15 ECTS, Lund University
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Digital photography and editing, 7.5 ECTS, Södertörn University
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OTHER ACHIEVEMENTS
Hallvarsson & Halvarsson Young Professionals Programme
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As part of the Hallvarsson & Halvarsson Young Professionals Programme, I joined monthly sessions with peers across the group’s agencies to learn and collaborate.
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We were also responsible for organising one meetup, managing everything from booking speakers to arranging catering, which sharpened my project management and teamwork skills.​
Exchange semester at Thammasat Business School, Bangkok (Aug - Dec 2019)
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Studied more marketing-related courses which complemented my more strategic education in Lund.
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Learned a lot about living in a new culture and how to adapt to different situations.​
Student engagement in the marketing committee at Helsingborgssektionen Agora
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Supported the general communications work of the committee during one year.
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Was a mentor during the introduction weeks for new students.
